Primal Strength represents aspirational, British-designed, fitness equipment aimed commercial fitness facilities. We present a cutting edge, design-focussed strength brand, dedicated to delivering the highest specification of category-leading equipment.
Primal Strength has two core ranges; the Commercial series and the Monster series. Our Commercial series has been designed to offer the best value for money whilst ensuring that the product has optimum functionality. This range includes our dual function machines which offer a space saving option for many facilities, our smith machine and our rubber hex dumbbells. Within this range we offer a selection of folding racks and storage solutions to suit even the most compact of studios whilst never compromising on quality.
The Monster Series offers the highest level of design and has been extensively tested to ensure its suitability in large high traffic facilities and performance centres. The range offers performance racks and benches, factory welded ISO machines and premium EPDM topped flooring solutions. We also offer an extensive range of specialist bars, weights and dumbbells to cater to every possible end user; from our calibrated steel plates and bumpers to our customisable steel dumbbells, the Monster series is unrivalled in both quality and function.
The brand employs several premium textures for our equipment in order to deliver the highest quality durability and aesthetics for our customers. Specifically, we use brushed aluminium, matte paint finishes, chrome and ionised metal accessories, all finished using stealth black bolts. The upholstery for our premium benches is of the highest quality material and is subtly branded with the Primal Strength logo or we can custom wrap our benches with your logo/ brand.
Our in-house team:
- Design, choose and test all equipment
- Have a wealth of experience in all fitness industry sectors
- Work closely with customers to create their perfect space
- Provide free quotations, plans and full 3D CAD gym designs
- Professionally install our equipment
- Deliver world class customer service and after care
Whether you are buying a bench for you home, setting up a new PT Studio or are looking to fit out a full gym, you can expect our support, professional and honest advice during every step of the process.